São Paulo, SP: Instituto Moreira Salles, 2005. b/w and color plates, ports., facs., cat., bio/chron., color pict. wrps. Item #81895
The exhibit gathered for the first time 58 billboard drafts by pioneer of Brazilian advertising art, Fulvio Pennacchi (B. Italy 1905, immigrated to Brazil in 1929 - d. 1992). Features his gouaches and watercolor ads ("reclames" ) created from the 1920s to the 1930s when briefly working for some advertising agencies. Pennacchi was one of the most important muralist artists and as a member of the Grupo Santa Helena he was a strong influence in the modernist art movement of Brazil. Texts by Antonio Fernando de Franceschi and Gabriel Zellmeister.