São Paulo: Ikrek Edições, 2018. b/w plates, wrps. Item #110603
Matheus Rocha Pitta has the newspaper [cutouts, photos, etc.] as an essential source in his production. From the collection of images of demonstrations in different newspapers [the collection collected by the artist is long-standing and is constantly expanding], Matheus elaborates a calendar. But the artist extracts the phrases from the banners and banners and substitutes them for the inscription 1 April 2017. ENGLISH AND PORTUGUESE TEXT. LIMITED EDITION OF 1000 COPIES.
Matheus Rocha Pitta [Tiradentes, MG, 1980], lives and works Rio de Janeiro. He participated in numerous solo and collective exhibitions, among which stand out: "The Fool's Year" [Athena Contemporânea, Rio de Janeiro, RJ]; and the 29th São Paulo Biennial. Currently, he is currently exhibiting the individual exhibition "Minor Memory" at MAM Rio.
"One of the first things that caught my eye on my arrival in Berlin in 2017 was the shop windows of the city. Instead of hiring professional designers, store owners seem to decorate their own windows in a very amateurish, spontaneous and fun way. A copier, for example, has a huge display of orchids, whose relationship to the impression remains graciously incomprehensible, unless you picture the owner's love for those flowers. My facilities at the exhibitors I rented at two subway stations for the exhibition at the Künstlerhaus Bethanien residence  were a tribute to these adorable, handmade, do-it-yourself modes of exposing. When invited by the SOX project  to occupy the shop window on Oranienstraße, shortly after the opening of my exhibition, I had to respond quickly. As opposed to the project To the winner the potatoes, which I developed during my one-year residency, I only had two weeks to create something new. The time was short, so I decided to take time as a starting point, to be precise, opening day, April 1, or Fool's Day. It is read on the Wikipedia page dedicated to the date: "In the Middle Ages, New Year's Day was celebrated on 25 March in most European cities. In some areas of France, the New Year was a holiday weekend that ended on April 1. Some writers suggest that the April fools originated because those who celebrated on January 1 had fun with those who celebrated on other dates. "So those who celebrated at one time were regarded as fools - but conversely, they expose the conventions of measure of time. So, on April 1st, in a shop window on Oranienstraße, I introduced The Fool's Year, a calendar where every day is Fool's Day, "Fool's Day", or, as it is known the date in Brazil, the "Day of the lie". All year condensed and frozen in a single day, or a single initial day dilated and diluted in one year. Every day they are represented by a newspaper photograph of protesters holding posters, banners or banners, whose specific political claim I removed and replaced with the date 1 April 2017, as it was printed in the newspapers. These images come from my own archive, which I feed almost every day with newspaper photographs. I love the language of protest, you do not have to agree to the content to worship it. I have been collecting these images for almost eight years, regardless of your political claim, regardless of their place and date. It is a file of gestures, of pure "mediality" without "purpose". Then you see 365 images of protests, 365 days of the past that claim nothing but the consciousness of Today. To be regarded as a fool is only a matter of time-lag, of breaking clocks, as Benjamin quotes in his 15th thesis on the concept of history:"...They shot the clocks to stop the day. '"