OS "RECLAMES" DE FULVIO PENNACCHI : PRIMORDIOS DA PROPAGANDA BRASILEIRA
São Paulo, SP: Instituto Moreira Salles, 2005. b/w and color plates, ports., facs., cat., bio/chron., color pict. wrps. The exhibit gathered for the first time 58 billboard drafts by pioneer of Brazilian advertising art, Fulvio Pennacchi (B. Italy 1905, immigrated to Brazil in 1929 - d. 1992). Features his gouaches.....