WALDO GONZÁLEZ: OBRA GRÁFICA. Colección Temas de Diseño
Place Published: Santiago de Chile
Publisher: Ediciones Universidad Diego Portales
Date Published: 2009
Book Id: 97926
b/w, duo tone and color plates., ports., facs., bio., bios/chron., bibl. (p. 206-207), bound spine with tipped-in flexible boards.
The academic and professional career of designer Waldo González Hervé (b. Santiago 1933), a graduate of the School of Applied Arts in the 1950's, represents the transition in Chile between graphic design and advertising art (important notions in the first half of the 20th century), and a legitimate concept after the University Reform of the UDP. His work was developed around the concept "from inside", a prevailing system from the 1920's to the early 1970's characteristic for the central presence of the State as the main motor of the country. Some of the official directive lines of this period were public education, industry development and child protection amongst others. González Hervé whose influence and legacy in the history of poster design in Chile is still recognized today, is also considered an important reference of the formation and the social context, particularly when in 1970 and 1973 he was commissioned along with professor Mario Quiroz the elaboration of a series of posters for the charity program "Polla Chilena de Beneficencia", resulting in a poster collection with strong educational and social purposes that transformed Chilean graphic design into a professional discipline of mass media dimensions. Contents: Una celebración de la cultura local / Oscar Ríos Crrasco -- Hijo ilustre de la Escuela de Artes Aplicadas / Eduardo Castillo Espinoza -- El afiche como protagonista del espacio público / Enrique Vergara Leyton -- Obra grafica: recuerdos, procesos, enseñanzas / Waldo González Hervé -- Bibliografía -- Sobre los autores