LASAR SEGALL: ARTE EM SOCIEDADE.
Place Published: São Paulo,
Publisher: Cosac Naify; Museu Lasar Segall,
Date Published: 2008,
Size: 20 cm
ISBN: ISBN: 978857503701
Book Id: 88187
b/w and color plates, ports., bibl., ind., color fldg. pict. wrps.
This brings a never before published study on a little known side of Lasar Segall (b. Lithuania 1891, immigrated to Brazil in 1923 - d. 1957:. his decorations for the society dances of the SPAM and pavilions of art of the Sao Paulo elite in the 1920s and 1930s. In 1932, shortly after Segall's multiple visits to Paris and Germany he founded an organization along with other artists known as Sociedade Pro-Arte Moderna (SPAM)] The organization was short lived (November 1932 - December 1934). Similar to the Semana de Arte Moderna, the organization included members of São Paulo's earliest modernist forerunners. SPAM's central idea was to serve as a link between artists, intellectuals, collectors, patrons, and the public as a whole. SPAM was also created to serve as a public environment for vanguard art in Brazil Also similar to the Semana de Arte Moderna, two significant "balls" were held by the leaders of the organization. The rooms in which the balls were held were named "Cidade de SPAM" (City of SPAM). Though these balls seemed to be fund raising events, they were merely performances to make audiences think about the ever changing movement in Brazil. They consisted of live musical acts, dancers, built scenery and artwork and ornate costumes. The sets were meant to portray "mini towns," and SPAM even had its own newspapers, anthem and multiple governing bodies.